Original paper
Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective
Abstract
This study examines the impact of digital transformation on customer value creation in the context of small and medium-sized firms (SMEs) operating in the Made in Italy sectors, with the aim of understanding how dynamic capabilities, as enabling mechanisms, may foster digital transformation. We use multi-case study research on the digital transformation of six Made in Italy SMEs, belonging to the food, fashion, and furniture design industries....
Paper Details
Title
Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective
Published Date
Oct 21, 2020
Journal
Volume
123
Pages
642 - 656
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