Media system dependency and user attachment in social Q&A communities: do active users and lurkers differ?
Volume: 34, Issue: 7, Pages: 1863 - 1889
Published: Oct 19, 2020
Abstract
Purpose This study aims at exploring users' motives to form attachments within the social Q&A community context and identifying the differences between active users and lurkers when building emotional attachments. By utilizing the media system dependency (MSD) theory, this study investigates into the driving factors of dependency relations (understanding, orientation and play) to user attachments (i.e. attachment to the social Q&A...
Paper Details
Title
Media system dependency and user attachment in social Q&A communities: do active users and lurkers differ?
Published Date
Oct 19, 2020
Volume
34
Issue
7
Pages
1863 - 1889
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