doi.org/10.1007/s10551-020-04639-6

Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis

,

,

..., Xuebing Dong

Journal of Business Ethics6.70

Volume: 175, Issue: 2, Pages: 339 - 360

Published: Oct 10, 2020

Paper Fields

Paper Details

Title

Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis

DOI

doi.org/10.1007/s10551-020-04639-6

Published Date

Oct 10, 2020

Journal

Journal of Business Ethics

Volume

175

Issue

2

Pages

339 - 360

Notes

History