doi.org/10.1080/10509208.2020.1811606

Product Placement in Entertainment Industry: A Systematic Review

Sangeeta Sharma

,

Quarterly Review of Film and Video

Volume: 39, Issue: 1, Pages: 103 - 119

Published: Aug 31, 2020

Paper Fields

Paper Details

Title

Product Placement in Entertainment Industry: A Systematic Review

DOI

doi.org/10.1080/10509208.2020.1811606

Published Date

Aug 31, 2020

Journal

Quarterly Review of Film and Video

Volume

39

Issue

1

Pages

103 - 119

Notes

History