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doi.org/10.1080/10509208.2020.1811606
Product Placement in Entertainment Industry: A Systematic Review
Sangeeta Sharma
13
,
Arpan Bumb
5
View all 2 authors
Quarterly Review of Film and Video
Volume: 39, Issue: 1, Pages: 103 - 119
Published
: Aug 31, 2020
26
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Paper Fields
Business
Mathematics
Movie theater
Advertising
World Wide Web
Art
Visual arts
Geometry
Gateway (web page)
Entertainment industry
Computer science
Product (mathematics)
Product placement
Entertainment
Film industry
Paper Details
Title
Product Placement in Entertainment Industry: A Systematic Review
DOI
doi.org/10.1080/10509208.2020.1811606
Published Date
Aug 31, 2020
Journal
Quarterly Review of Film and Video
Volume
39
Issue
1
Pages
103 - 119
Notes
History
View all history