doi.org/10.1057/s41270-020-00087-3

The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance

Michael Rodríguez

,

Stefanie L. Boyer

Journal of Marketing Analytics3.50

Volume: 8, Issue: 3, Pages: 137 - 148

Published: Aug 1, 2020

Paper Fields

Paper Details

Title

The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance

DOI

doi.org/10.1057/s41270-020-00087-3

Published Date

Aug 1, 2020

Journal

Journal of Marketing Analytics

Volume

8

Issue

3

Pages

137 - 148

Notes

History