Perspective (graphical)

Business

Archaeology

Pure mathematics

Value (mathematics)

Tourist destinations

Mathematics

Human–computer interaction

Machine learning

Marketing

Artificial intelligence

Tourism

Psychology

Geography

Virtual reality

Immersion (mathematics)

Destinations

Computer science

Structural equation modeling

Journal of Destination Marketing & Management

Through the lens of the value-based adoption model (VAM), this study examines consumers' perceived value and the intention to adopt virtual reality (V…

Travelers’ intention to adopt virtual reality: A consumer value perspective