Marketing

Usability

Philosophy

Service (business)

Payment service provider

Commerce

Computer science

Conceptual framework

Structural equation modeling

Payment

Business

Internet privacy

Mobile payment

Advertising

Emerging markets

Epistemology

Finance

Technology acceptance model

Human–computer interaction

Machine learning

Telecommunications Policy

The potential use of mobile payment is enormous and it is receiving attention as an alternative mode of payment worldwide. The present study develops a conceptual model to analyze the intention to use mobile payment services in the emerging market. Data was collected in India, one of the biggest emerging market, through a survey. The research hypotheses were tested using structural equation modeling approach. The results offer support that innovativeness, stress and perceived ease of use influence the perceived usefulness of mobile payment services. Subsequently, perceived usefulness, perceived satisfaction, perceived risk and perceived trust influence the intention to use mobile payment services. The findings provide alternatives for companies to consolidate this technology-based payment service.

Assessment of mobile technology use in the emerging market: Analyzing intention to use m-payment services in India