Winter tourism in the European Alps: Is a new paradigm needed?
Abstract
Winter tourism in the Alps has been dominated, both in marketing and in academic publications, by an almost exclusive focus on winter sports activities, primarily on skiing. This paper shows that there exist other substantial markets for winter tourism in the Alps that have largely been ignored. Using results from a nationwide survey of German tourists and supplemented by primary research, numerous resorts/destinations and market segments are...
Paper Details
Title
Winter tourism in the European Alps: Is a new paradigm needed?
Published Date
Sep 1, 2020
Volume
31
Pages
100297 - 100297
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