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Evolution of Global Marketing Strategy : Scale, Scope, and Synergy
Susan P. Douglas
The Columbia Journal of World Business
Pages: 47 - 58
Published
: Jan 1, 1989
207
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Paper Details
Title
Evolution of Global Marketing Strategy : Scale, Scope, and Synergy
Published Date
Jan 1, 1989
Journal
The Columbia Journal of World Business
Pages
47 - 58
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