An examination of consumer reactance to daily fantasy sport and sport gambling regulatory restrictions

Volume: 23, Issue: 5, Pages: 797 - 809
Published: Dec 1, 2020
Abstract
Highlights• Psychological reactance theory was examined in the context of sports gambling and daily fantasy sport.• An experimental design was used to test the impact of proposed restrictions on consumer behavioral intentions.• Significant differences were found between high and low levels of consumer reactance to proposed government restrictions.• Results regarding restrictions to freedom were contrary to previous literature on consumer...
Paper Details
Title
An examination of consumer reactance to daily fantasy sport and sport gambling regulatory restrictions
Published Date
Dec 1, 2020
Volume
23
Issue
5
Pages
797 - 809
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