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Sport Management Review

• Psychological reactance theory was examined in the context of sports gambling and daily fantasy sport.• An experimental design was used to test the impact of proposed restrictions on consumer behavioral intentions.• Significant differences were found between high and low levels of consumer reactance to proposed government restrictions.• Results regarding restrictions to freedom were contrary to previous literature on consumer reactance.• Consumer reactance should be considered as governments decide on sports gaming legislation.

An examination of consumer reactance to daily fantasy sport and sport gambling regulatory restrictions