Perspective (graphical)

Psychological resilience

Corporate social responsibility

Business

Job satisfaction

Clinical psychology

Burnout

Political science

Artificial intelligence

Tourism

Psychology

Optimism

Positive psychological capital

Conservation of resources theory

Public relations

Computer science

Employee engagement

Social capital

Social psychology

Emotional exhaustion

Current Issues in Tourism

The main purpose of this research was to illustrate how companies contributed to employee psychological capital in tourism during the COVID-19 crisis based on the conservation of resources theory (CoR). Psychological capital including self-efficacy, hope, resilience and optimism is a key source of support at work, especially during challenging events. With threats to health and job security, employee psychological capital was unlikely to recover on its own naturally. However, tourism companies can augment employee psychological capital through corporate social responsibility (CSR). The effects of CSR on employee psychological capital remains unclear. This research examined differing effects of CSR on self-efficacy, hope, resilience and optimism. Based on a survey of 430 employees in tourism in China, the results showed that CSR had positive impacts on employee self-efficacy, hope, resilience and optimism through employee satisfaction with corporate COVID-19 responses. In addition, individual loss orientation strengthened the effects of CSR on employee self-efficacy, hope, resilience and optimism.

Effects of tourism CSR on employee psychological capital in the COVID-19 crisis: from the perspective of conservation of resources theory