Quality (philosophy)

Marketing

Linguistics

Philosophy

Contingency theory

New Ventures

International business

Contingency

Competitive advantage

Literature

Economics

Computer science

Business

International trade

Relevance (law)

Management

Entrepreneurship

Political science

Epistemology

Internationalization

Industrial organization

Finance

Duration (music)

International market

Knowledge management

BRQ Business Research Quarterly

The purpose of this article is twofold: to bring back to discussion the importance of strategy as a key element for international new ventures (INVs) to achieve higher international performance and to assess the relevance of contingency perspective, particularly two organizational contingency factors (internationalization duration and internationalization preparation), in moderating the strategy–performance relationship. The framework developed addresses the effects of four competitive strategies (cost leadership and innovation-based, marketing-based, and quality- and service-based differentiation) as determinants of INVs’ international performance. In addition, internationalization duration and internationalization preparation are included as moderators of these relationships. The hypotheses were tested using a sample of 319 INVs. The findings show that marketing and quality and service differentiation strategies are associated with higher INVs’ international performance and that internationalization duration and internationalization preparation play relevant moderating effects. JEL CLASSIFICATION: M13; M16

Competitive strategies and international new ventures’ performance: Exploring the moderating effects of internationalization duration and preparation