Examining retail business model transformation: a longitudinal study of the transition to omnichannel order fulfillment

Purpose The purpose of this research is to provide a theoretical explanation of the strategic and structural changes occurring in US omnichannel retail supply chains. Using longitudinal data, the research documents transitions in retailers' supply chain strategies, specifically related to the order fulfillment process. It further offers explanation for how and why these transitions occurred. Design/methodology/approach This research uses a...