doi.org/10.1007/s10551-020-04461-0

Other

Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions

,

Journal of Business Ethics6.70

Published: Feb 28, 2020

Paper Fields

Paper Details

Title

Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions

DOI

doi.org/10.1007/s10551-020-04461-0

Published Date

Feb 28, 2020

Journal

Journal of Business Ethics

Notes

History