Marketing

Algorithm

World Wide Web

Internet portal

Engineering

Service (business)

Closing (real estate)

Microeconomics

The Internet

Socioeconomic status

Broadband

Telecommunications

Economics

Computer science

Environmental health

Business

Willingness to pay

Advertising

Digital divide

Population

Internet access

Medicine

Economic growth

Finance

Socioeconomics

State (computer science)

Applied Economic Perspectives and Policy

The economic and societal benefits of broadband have been well documented, including increased access to education, civic engagement, political participation, and public education. However, there continues to be disparity between rural and urban areas regarding internet access/speed. With the second highest Midwestern rural population density, this analysis sought to quantify usage of internet services and estimate Indiana residents’ willingness to pay (WTP) for home internet service. This analysis found the mean WTP for residents is between $0.06/Mbps and $0.10/Mbps per month for broadband. Age has a significant positive relationship with WTP for fiber optic internet; subscriber's employment also plays a significant role.

Eliciting Consumer Willingness to Pay for Home Internet Service: Closing the Digital Divide in the State of Indiana