Review paper
When does online review matter to consumers? The effect of product quality information cues
Abstract
Word of Mouth (WOM) is powerful, and online reviews are often the most accessible WOM information source in electronic commerce. Maintaining favorable online reputation has been the top priority for businesses, and investments in improving online review valence have been increasing. Extensive studies explored how online reviews might influence sales, however, the results have been inconsistent. This study explores whether and how consumers might...
Paper Details
Title
When does online review matter to consumers? The effect of product quality information cues
Published Date
Jan 13, 2020
Journal
Volume
21
Issue
4
Pages
1011 - 1030
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