Combinatorics

Perspective (graphical)

Sociology

Business

Archaeology

Qualitative research

Value (mathematics)

Cultural tourism

Mathematics

Social science

Tourism geography

Market segmentation

Advertising

Machine learning

Marketing

Political science

Artificial intelligence

Tourism

Geography

Originality

Casual

Computer science

Centrality

Tourism Review

Purpose This paper aims to discuss the evolution of the cultural tourism market and what its future may be. Design/methodology/approach Instead of seeing the cultural tourism market as homogeneous, a segmentation model was developed based on the centrality of culture in the overall decision to travel and the depth of experience sought. Findings The model verified five segments, including: the purposeful cultural tourist, the sightseeing cultural tourist, the serendipitous cultural tourist, the casual cultural tourist and the incidental cultural tourist. Originality/value This framework has transformed how we think about cultural tourists, as it provides a better understanding of the differences in behavior and preferences for certain types of experiences. It is also a tool to develop more effective marketing communication strategies and serves as the basis to evaluate the market significance of this activity.

Cultural tourism market: a perspective paper