Finance

Physics

Business

Capital asset pricing model

Action (physics)

Economics

Consumption-based capital asset pricing model

Microeconomics

Quantum mechanics

Industrial organization

Asia Pacific Journal of Information Systems

The Internet enables businesses to acquire a great deal of information, including prices in the open markets. In this study, we investigate what the value of reference price information is to a company in the market and how the company can make use of such information. Using business analytics, we were able to estimate prices of used cars for a rent-a-car company. The results show that a smart pricing information system is useful for collecting online reference price information and for estimating future prices of used cars and rental prices.

Smart Pricing in Action : The Case of Asset Pricing for a Rent-a-Car Company