doi.org/10.1057/s41267-019-00289-7

Acting on anger: Cultural value moderators of the effects of consumer animosity

Stanford A. Westjohn

,

Peter Magnusson

,

..., Hyeyoon Jung

Journal of International Business Studies9.00

Volume: 52, Issue: 8, Pages: 1591 - 1615

Published: Dec 4, 2019

Paper Fields

Paper Details

Title

Acting on anger: Cultural value moderators of the effects of consumer animosity

DOI

doi.org/10.1057/s41267-019-00289-7

Published Date

Dec 4, 2019

Journal

Journal of International Business Studies

Volume

52

Issue

8

Pages

1591 - 1615

Notes

History