The strength of fan ties: emotional support in sport fan egocentric networks.

Published on Jul 1, 2020in Journal of Sport Management3.691
· DOI :10.1123/JSM.2019-0170
Matthew Katz8
Estimated H-index: 8
(UMass: University of Massachusetts Amherst),
Aaron C. Mansfield2
Estimated H-index: 2
(UMass: University of Massachusetts Amherst),
B. David Tyler8
Estimated H-index: 8
(WCU: Western Carolina University)
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Abstract
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1991
1 Author (Dieter Hackfort)
References57
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Abstract In this study, the authors empirically test a model of sport behaviour that integrates both team identification and a network theory approach to understand attendance at intercollegiate ice hockey games. Grounded within the brand community triad, ego network data were collected among attendees to measure the fan-to-fan connections that constitute the horizontal relationships of brand community participants. Additionally, a multidimensional team identification measure was used to illustr...
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ABSTRACTResearch question: In this study, the authors use social identity and social capital theories to examine how identity forms within communities of displaced sport fans, and how that sense of identity leads to a manifestation of social capital for the participants.Research methods: To answer this question, the principal investigator conducted an ethnographic study with a fan group, over the course of two NFL (National Football League) seasons. She became a member of a small community of Ne...
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The epidemic of HIV/AIDS continues to spread among older adults and mid-age female sex workers (FSWs) over 35 years old. We used egocentric network data collected from three study sites in China to examine the applicability of Burt’s Theory of Social Holes to study social support among mid-age FSWs. Using respondent-driven sampling, 1245 eligible mid-age FSWs were interviewed. Network structural holes were measured by network constraint and effective size. Three types of social networks were ide...
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Multi-level analysis provides a new approach to studying the sources of network capital by integrating analyses of individuals, interpersonal ties and the personal networks in which they are embedded. Using this approach aids theory and substantive analysis. Toronto data show that while tie characteristics are key predictors of supportive behavior, networks facilitate the supportive behavior of ties and individuals. For example, parents and children are more supportive in networks with high perc...
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AbstractGroup marketing uses the psychological mechanisms underlying group influence to drive customer behaviors that are beneficial to the firm. It is predicated on the firm’s ability to guide two necessary and sufficient conditions: (1) a customer’s awareness of an affiliation with the focal group and (2) exposure to group norms. By examining what it means to be affiliated with a group; determining how group norms are inferred, applied, and maintained; and testing a wide variety of ways in whi...
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The purpose of this study was to examine national sport organizations’ (NSOs’) social networks on Twitter to explore followership between users, thereby illuminating powerful and central actors in a digital environment. Using a stratified, convenience sample, followership between the ego (i.e., NSO) and its alters (i.e., stakeholders) were noted in square, one-mode sociomatrices for the Fencing Canada (381 × 381) and Luge Canada (1026 × 1026) networks on Twitter. Using social network analysis to...
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Sport spectating provides numerous benefits for sport organisations and individuals. In this paper we use a positive psychology approach to examine the individual-level benefits of sport consumption in order to investigate the activation of five domains of well-being: positive emotions, engagement, relationships, meaning, and accomplishment (PERMA). Using a two-study panel research design, we collected qualitative data from a sample of Australian Rules Football consumers. In the first study, we ...
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The effects of team identification on sport consumer behaviour are well established. Recent research, however, has moved beyond this perspective to examine how groups within and beyond the team identity influence consumption. Assimilating previous research findings, we advance a Multiple In-group Identity Framework (MIIF), which consists of three levels: (1) superordinate (e.g., team identity), (2) subgroup (e.g., specific stadium area), and (3) relational group (e.g., friends or family). In the...
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Research Question The COVID-19 pandemic has highlighted the need for a transformative perspective on the role of sport brands in promoting fans’ psychological well-being. Drawing upon attachment theory, the current research explores how individuals’ involvement with sport brands may contribute to their psychological well-being in the wake of COVID-19. Research Methods Data were collected from sport fans (n = 770) in mainland China through an online survey. Machine learning-based model selection ...
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The growth of professional soccer in the United States is evident through the rapid expansion of franchises and increased game attendance within Major League Soccer (MLS) and the United Soccer League (USL). Coinciding with this growth is the emergence of European-style supporters’ groups filling sections of MLS and USL stadiums. In this study, the authors utilized an egocentric network analysis to explore relationships among supporters’ group members for two professional soccer clubs based in th...
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