Marketing

World Wide Web

Netnography

Orchestration

Originality

Computer science

Visual arts

Anthropology

Business

Qualitative research

Musical

Relevance (law)

Social media

Political science

Exploratory research

Economic policy

Leverage (statistics)

Sociology

Knowledge management

Digital transformation

European union

Machine learning

Social science

Measuring Business Excellence

Purpose This paper aims to focus on how Industry 4.0 technology transfer has been implemented by leading Italian innovative small, and medium-size companies (SMEs). Design/methodology/approach This exploratory-descriptive study uses qualitative methods for collecting primary data (interviews and ethnographic observation) and secondary data (surveys, press news and websites). Findings The paper contributes to the understanding of what building dynamic capabilities (DC) is, and to clarify pivotal roles, functions and dynamics of the entrepreneur and the executive team. Research limitations/implications The results that emerged from the present research unveil a great potential for further development. The study can be confirmed and/or extended by replicating it within other economic contexts such as the European Union allowing then comparative studies amongst regions and countries. Practical implications In Italian leading SMEs an “augmented management” emerged. The study shows that digital technologies are enriching not only “what” and “how” management performs its duties but also its role: “orchestration” – a key term in DC theory – has been enhanced by new meanings. Social implications The study points out the relevance of an inclusive approach to Industry 4.0 to leverage the collective intelligence of the company. Originality/value Implementing Industry 4.0 has required a renewal of the leadership executive team: new young executives coming from other companies and sons/daughters of the entrepreneurs have provided methodologies and commitment to foster the digital transformation.

Dynamic capabilities in Italian leading SMEs adopting industry 4.0