Sociology

Business

Archaeology

Opening ceremony

Parade

Public diplomacy

Politics

History

Advertising

Political science

Negotiation

Newspaper

Ceremony

Closing (real estate)

Diplomacy

Media studies

Communication & Sport

In this article, I examined South Korean, North Korean, and British newspaper coverage of the opening and closing ceremonies of the 2018 Winter Olympics in order to identify the diplomatic gestures and conduct presented during these ceremonial events. This study looks at three diplomatically important components of the opening and closing ceremonies: artistic performance, a parade of nations, and the presence of world leaders. The media coverage of these components reveals that (1) the dissemination of a message of peace and unity, (2) the representation of unified Korean identity and Korean cultural heritage, and (3) the communication and negotiation between the high-level state officials are the three most visible acts of diplomacy at these celebrational occasions of the 2018 PyeongChang Winter Olympics. In effect, the combination of cultural diplomacy, sport diplomacy, and interstate diplomacy is actively at work during these ritualistic events. Therefore, the Olympic ceremonies present a global podium where dynamic and dramatic games of diplomacy take place.

Olympic Ceremony and Diplomacy: South Korean, North Korean, and British Media Coverage of the 2018 Olympic Winter Games’ Opening and Closing Ceremonies