Marketing

Big data

Engineering

Analytics

Service (business)

Service Integration Maturity Model

Charter

Archaeology

Operating system

Developmental psychology

Data mining

Computer science

Business model

Business

Software

Operations research

Process management

Psychology

Geography

Data science

Maturity (psychological)

Programming language

Knowledge management

Low-cost carrier

Capability Maturity Model

History

Journal of Air Transport Management

The evaluation, acquisition and use of newly available big data sources has become a major strategic and organizational challenge for airline network planners. We address this challenge by developing a maturity model for big data readiness for airline network planning. The development of the maturity model is grounded in literature, expert interviews and case study research involving nine airlines. Four airline business models are represented, namely full-service carriers, low-cost airlines, scheduled charter airlines and cargo airlines. The maturity model has been well received with seven change requests in the model development phase. The revised version has been evaluated as exhaustive and useful by airline network planners. The self-assessment of airlines revealed low to medium maturity for most domains. Organizational factors show the lowest average maturity, IT architecture the highest. Full-service carriers seem to be more mature than airlines with different business models.

Towards a maturity model for big data analytics in airline network planning