Marketing

Stadium

Football

Football club

Tourism

Club

Mediation

Favourite

Business

Advertising

Psychology

Anatomy

Mathematics

Political science

Sociology

Geometry

Medicine

Social science

Asia Pacific Journal of Tourism Research

Based on cognitive–affective-behaviour theory, authors examined how European football club fans’ nostalgia and motivation affect the intention to visit an overseas stadium. Results from 301 European football club fans, yet to visit their favourite football team stadium, showed that nostalgia positively affected motivation and motivation significantly influenced intention to visit the stadium. Testing the mediation effect between nostalgia and intention to visit an overseas stadium, only the indirect effect was significant and not the direct effect. This study extends the knowledge of first-time visitors’ decision-making process and provides insights for sport marketers to develop effective marketing strategies in sport tourism.

Nostalgia, motivation, and intention for international football stadium tourism