Second-hand fashion market: consumer role in circular economy

Purpose The purpose of this paper is to investigate the role of consumer motivation in the context of the circular economy (CE) through the reuse of fashion products. Design/methodology/approach A qualitative approach was employed through ethnographic as well as in-depth interviews with nine consumers who buy used fashion products in thrift stores and street fairs in Brazil. Findings The findings are based on interrelationships and overlaps...