Gender studies

Sociology

Business

Phrase

Conversation

Meaning (existential)

Psychotherapist

Advertising campaign

Advertising

Political science

Artificial intelligence

Psychology

Individualism

Masculinity

Computer science

Communication

Advertising & Society Quarterly

In the last few years, masculinity has become an especially important topic among scholars and advertisers. To contribute to this conversation, Advertising & Society Quarterly assembled a group of leading advertising practitioners, scholars, and activists in Boston for a roundtable on masculinities and advertising. Part I of the Roundtable on Masculinities and Advertising covers the following topics: Gillette's recent "We Believe" ad campaign; advertising's role in linking gender to sports and consumer products; fathers in advertising; the rugged, individualistic Marlboro Man; superheroes; the cultural meaning of shaving; the relationship between advertising and culture; and the phrase "boys will be boys."

Roundtable on Masculinities and Advertising, Part I