Marketing

Function (biology)

Strategic communication

Strategic management

Biology

Public relations

Embedded system

Organizational communication

Nexus (standard)

Originality

Computer science

Business

Qualitative research

Corporate governance

Evolutionary biology

Corporate communication

Process management

Corporation

Political science

Value (mathematics)

Sociology

Finance

Knowledge management

Communications management

Machine learning

Social science

Journal of Communication Management

Purpose The purpose of this paper is to clarify and demonstrate the core contributions of communication departments to organizational success beyond traditional ideas of messaging or information distribution. The main aim is to develop a better understanding of the different facets of value that the communication function delivers by introducing a distinction between strategic and operational contributions, following established management models. Design/methodology/approach The research is based on an extensive literature review at the nexus of communication management and strategic management research and ten qualitative case studies in large, internationally operating German organizations from different industries, combining in-depth interviews and document analyses. Findings The newly developed Communications Contributions Framework demonstrates that communications serve the corporation in four strategic and operational dimensions and emphasizes the critical role of communications in reflecting and adjusting organizational strategies, i.e. through identifying opportunities to innovate or securing intangible assets. Practical implications The paper outlines different application scenarios for how the new framework can be used in practice, i.e. as a multi-faceted rationale for explaining the impact of communication departments in the language of top management and reporting communication success in the logic of business. Originality/value The framework provides the first theoretically and empirically based “big picture” of communications’ contributions to corporate success, designed to lay ground for further discussions both in academia and in practice.

How communication departments contribute to corporate success