Marketing

Agriculture

Ecology

Service (business)

Biology

Rural management

China

Economics

Computer science

Business

Rural poverty

Computer network

Thriving

Political science

Sociology

Poverty

Economic growth

Rural development

Resource (disambiguation)

Rural area

Social science

China Agricultural Economic Review

Purpose The purpose of this paper is to identify key missions in the “three nong ” domain (i.e. issues related to agriculture, farmers and rural areas in China) that should be successfully accomplished to successfully implement the rural revitalization strategy. Design/methodology/approach Specified objectives involved in the grand goal of “Completing the Building of a Moderately Prosperous Society in All Respects” and China’s current achievements in the “three nong ” domain are systematically compared; weak points are discussed and priorities to address these weak points are outlined. Findings In this paper, four key missions are identified: first, to win the battle against poverty; second, to stabilize the bedrock of agricultural and rural development; third, to complete key missions (i.e. to build and develop thriving businesses, pleasant living environments, socialized etiquette and civility, effective governance and prosperous life) in the initial stage of rural revitalization; and finally, to establish an efficient policy framework for prioritizing agricultural and rural development and mobilize resources to support the four priorities in agricultural and rural development (i.e. priorities in personnel, resource, funding and public service allocation). Originality/value This paper is the first to systematically summarize and identify key missions that should be accomplished for the successful implementation of the rural revitalization strategy.

Prioritizing agricultural, rural development and implementing the rural revitalization strategy