Linear regression

Marketing

Statistics

Square (algebra)

Purchasing decision

Business

Regression analysis

Likert scale

Mathematics

Simple linear regression

Geometry

Purchasing

JURNAL ADMINISTRASI BISNIS

The purpose of this study was to determine the effect of digital marketing on purchasing decisions at Matahari Department Store Manado Town Square. The method used in this study is quantitative research methods and instruments used, namely questionnaires measured using a Likert scale. The analysis used in this study is simple linear regression analysis. The number of respondents in this study were 100 respondents consisting of men and women of various ages and occupations. From the results of data analysis obtained the coefficient of determination (R Square) of 0.194, so that it can be interpreted that E-commerce has a very low influence on purchasing decisions at Matahari Department Store Manado Town Square outlets. The results of the simple linear regression analysis, a positive regression coefficients is obtained so it can be said that the direction of the influence E-Commerce variables on the purchasing decision variable positive.

Pengaruh Digital Marketing Terhadap Keputusan Pembelian Pada Matahari Department Store Manado Town Square