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doi.org/10.1002/jcpy.1123
Keeping It Real: How Perceived Brand Authenticity Affects Product Perceptions
Melissa Cinelli
5
,
Robyn A. LeBoeuf
17
View all 2 authors
Journal of Consumer Psychology
6.10
Volume: 30, Issue: 1, Pages: 40 - 59
Published
: Jun 12, 2019
96
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Paper Fields
Business
Neuroscience
Perception
Mathematics
Advertising
Epistemology
Marketing
Philosophy
Brand awareness
Psychology
Geometry
Quality (philosophy)
Product (mathematics)
Intrinsic motivation
Perceived quality
Social psychology
Paper Details
Title
Keeping It Real: How Perceived Brand Authenticity Affects Product Perceptions
DOI
doi.org/10.1002/jcpy.1123
Published Date
Jun 12, 2019
Journal
Journal of Consumer Psychology
Volume
30
Issue
1
Pages
40 - 59
Notes
History
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