Review paper
ExerStart: helping seniors be active and independent for less
Abstract
Purpose The purpose of this research is to examine a downstream social marketing program that slows the typical decline in functional fitness and independence of adults over 55 with particular attention to the ROI and the efficiency of the program. Design/methodology/approach Within subjects quasi-experimental design. Findings The ExerStart program is cost-efficient and effective delivering an ROI of 33 per cent. The participants of the...
Paper Details
Title
ExerStart: helping seniors be active and independent for less
Published Date
Apr 8, 2019
Journal
Volume
9
Issue
2
Pages
146 - 160
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Notes
History