Perspective (graphical)

Maximum bubble pressure method

Sociology

Social semiotics

Performance art

Interface (matter)

World Wide Web

Semiotics

Bubble

Philosophy

Parallel computing

Artificial intelligence

Chemistry

Computer science

Linguistics

Social practice

Social media

Art history

Argument (complex analysis)

Biochemistry

Social Semiotics

The danmaku interface is a unique feature of video-sharing websites in Asia which allows “live” comments to be directly overlaid onto the video immediately upon being entered. Proceeding from the two-pronged model combining a semiotic resource perspective and a social practice perspective proposed by Djonov and van Leeuwen [2018. “Social Media as Semiotic Technology and Social Practice: the Case of ResearchGate’s Design and Its Potential to Transform Social Practice.” Social Semiotics 28 (5): 641–664] for analysing social media as semiotic technology, this article uses Bilibili.com, the most popular danmaku video website in China, as a case study and analyses the danmaku interface firstly as semiotic technology, exploring the interface design and the meaning-making it predetermines through the semiotic realisations of built-in technological features and semiotic resources it makes available to users, and secondly as a platform which supports and potentially transforms social practices. The argument of the latter will be guided by van Leeuwen’s [2008b. Discourse and Practice: New Tools for Critical Discourse Analysis. Oxford: Oxford University Press] method of social practice analysis and borne out by a comparison of the recontextualisation of audiovisual translation on Bilibili in the form of danmaku subtitling with the prevailing fansubbing practice.

The <i>danmaku</i> interface on Bilibili and the recontextualised translation practice: a semiotic technology perspective

The danmaku interface on Bilibili and the recontextualised translation practice: a semiotic technology perspective