Finance

Accounting

Sociology

Business

Social accounting

Content analysis

Accounting information system

Qualitative research

Social science

Biology

Ecology

Stock exchange

Originality

Environmental accounting

Sustainability reporting

Sustainability

Qualitative Research in Financial Markets

Purpose Reporting on only the financial performance of an organisation is no longer the focus of reporting because, gradually, investors and other stakeholders demand that companies also report on their effect on the environment and the society. Accounting and reporting for the environment has, therefore, increasingly become important to stakeholders and organisations because the effect of an organisation’s environmental and social performance on its financial health. The purpose of this study is to examine the extend of voluntary green accounting practice of companies listed on the Ghana Stock Exchange (GSE). Design/methodology/approach The analysis is based on content analysis of 202 annual reports of 23 listed firms in Ghana, from 2006 to 2015. Findings The mining, oil and gas sector has integrated environmental sustainability information in their accounting system. With regards to the nature of green disclosure, the content analysis depicts that only positive qualitative disclosures were provided in the annual reports. Again, almost all the companies increased the quality and quantity of environmental disclosures over the years. Practical implications The service and manufacturing sectors should integrate environmental sustainability information in their accounting system. This, in turn, may enhance their legitimacy to access critical resources for survival. Originality/value This study contributes to the green and social reporting practices literature from Ghana, a sub-Sahara Africa country.

Green accounting practices: lesson from an emerging economy