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doi.org/10.3389/fpsyg.2019.01251
Original paper
Good Slang or Bad Slang? Embedding Internet Slang in Persuasive Advertising
Shi‐Xiong Liu
28
,
Dan-Yang Gui
8
,
...,
Yu Dai
2
View all 4 authors
Frontiers in Psychology
2.90
Volume: 10
Published
: Jun 7, 2019
20
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Paper Fields
Quality (philosophy)
World Wide Web
Linguistics
Product (mathematics)
Philosophy
The Internet
Computer science
Business
Online advertising
Internet privacy
Advertising
Psychology
Mathematics
Epistemology
Geometry
Slang
Paper Details
Title
Good Slang or Bad Slang? Embedding Internet Slang in Persuasive Advertising
DOI
doi.org/10.3389/fpsyg.2019.01251
Published Date
Jun 7, 2019
Journal
Frontiers in Psychology
Volume
10
Notes
History
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