Playfulness in Online Marketing: Challenges and Opportunities

Published on Jul 1, 2019in International Journal of Innovation in The Digital Economy
· DOI :10.4018/IJIDE.2019070103
Taina Vuorela2
Estimated H-index: 2
(Oulu University of Applied Sciences),
Sari Alatalo3
Estimated H-index: 3
(Oulu University of Applied Sciences)
+ 0 AuthorsEeva-Liisa Oikarinen7
Estimated H-index: 7
(University of Oulu)
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