Using Social Media to Engage Employees: Insights from Internal Communication Managers

The growth of social media in organizations is reshaping internal communication strategy. This article explores the value of internal social media with a focus on employee engagement, which is defined as employees who are connected to the values and mission of the company, feel empowered, bring energy, passion, and discretionary effort to their jobs, and serve as advocates. Interviews were conducted with 27 senior-level internal communication...