Always best or good enough? The effect of ‘mind-set’ on preference consistency over time in tourist decision making

Where a lengthy period is available for the choice of tourist destination, people’s tendency to change their minds can be pronounced. This makes the investigation of preference (in)consistency of great interest. Here, we integrate construal level theory (CLT) with mind-set theory, for the first time, to explore the moderating effect of an internal factor (i.e. mind-set) on preference shifts from desirable to feasible attributes over time. The...