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doi.org/10.1016/j.indmarman.2018.11.004
Original paper
Market orientation, positioning strategy and brand performance
Pramod Iyer
5
,
Arezoo Davari
,
Audhesh K. Paswan
Industrial Marketing Management
7.50
Volume: 81, Pages: 16 - 29
Published
: Nov 22, 2018
149
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Paper Details
Title
Market orientation, positioning strategy and brand performance
DOI
doi.org/10.1016/j.indmarman.2018.11.004
Published Date
Nov 22, 2018
Journal
Industrial Marketing Management
Volume
81
Pages
16 - 29
Notes
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