Review paper
Internationalization of e-commerce corporations (ECCs)
Abstract
Purpose The growth of global e-commerce presents significant opportunities for global expansion. Yet it has not leveled the playing field between emerging markets e-commerce corporations (EM-ECCs) and advanced markets ECCs (AM-ECCs). While AM-ECCs have been expanding overseas with considerable success, EM-ECCs have been less disposed to internationalize and have been content to serve and defend their home turfs against foreign rivals who wield...
Paper Details
Title
Internationalization of e-commerce corporations (ECCs)
Published Date
Dec 9, 2019
Volume
27
Issue
4
Pages
317 - 338
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