Physics

Sociology

Business

Archaeology

Politics

History

Advertising

Economy

Political science

Economics

Geography

Korean Wave

Middle East

Quantum mechanics

Media studies

Phenomenon

Popular culture

Journal of Open Innovation Technology Market and Complexity

The Korean Wave—otherwise known as Hallyu or Neo-Hallyu—has a particularly strong influence on the Middle East but scholarly attention has not reflected this occurrence. In this article I provide a brief history of Hallyu, noting its mix of cultural and economic characteristics, and then analyse the reception of the phenomenon in the Arab Middle East by considering fan activity on social media platforms. I then conclude by discussing the cultural, political and economic benefits of Hallyu to Korea and indeed the wider world. For the sake of convenience, I will be using the term Hallyu (or Neo-Hallyu) rather than the Korean Wave throughout my paper.

The Korean Wave in the Middle East: Past and Present