Business

Archaeology

Mathematics

Confirmatory factor analysis

Statistics

Advertising

Visual arts

Psychology

Geography

Painting

Mural

Alley

Structural equation modeling

Social psychology

International Journal of Hospitality & Tourism Administration

The main purpose of the study is to examine the causal relationships among nostalgia, authenticity, satisfaction, and revisit intentions of tourists who visit the Jidong mural alley in Suwon, South Korea. An on-site survey was conducted, and 224 responses were used for the analyses (frequency, reliability, and confirmatory factor analysis, and structural equation modeling). The results showed that “real nostalgia” and “stimulated nostalgia” have a positive effect on authenticity, and authenticity is positively correlated with satisfaction. Moreover, satisfaction had significant influence on revisit intentions. The findings highlight nostalgia and authenticity as critical elements for secondary behavioral intentions, which include the satisfaction and revisit intentions of tourists.

Influence of nostalgia on authenticity, satisfaction, and revisit intention: The case of Jidong mural alley in Korea