doi.org/10.1016/j.ijresmar.2018.09.005

Modeling the relationship between firm and user generated content and the stages of the marketing funnel

Anatoli Colicev

,

,

Peter O’Connor

International Journal of Research in Marketing7.50

Volume: 36, Issue: 1, Pages: 100 - 116

Published: Sep 27, 2018

Paper Fields

Paper Details

Title

Modeling the relationship between firm and user generated content and the stages of the marketing funnel

DOI

doi.org/10.1016/j.ijresmar.2018.09.005

Published Date

Sep 27, 2018

Journal

International Journal of Research in Marketing

Volume

36

Issue

1

Pages

100 - 116

Notes

History