doi.org/10.1016/j.im.2018.09.002

How do product recommendations affect impulse buying? An empirical study on WeChat social commerce

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Information & Management8.20

Volume: 56, Issue: 2, Pages: 236 - 248

Published: Sep 8, 2018

Paper Fields

Paper Details

Title

How do product recommendations affect impulse buying? An empirical study on WeChat social commerce

DOI

doi.org/10.1016/j.im.2018.09.002

Published Date

Sep 8, 2018

Journal

Information & Management

Volume

56

Issue

2

Pages

236 - 248

Notes

History