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Consumption (sociology)

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International Review for the Sociology of Sport

Cultural consumption writ large has had a prominent place in the sociological discipline since Pierre Bourdieu. While Bourdieu often considered sport in analyses of culture, there have since been relatively few studies that are focused on considering sport within the broader landscape of cultural consumption. This paper seeks to assess the place of sports participation within the cultural lifestyles of Canadians. To this end, this paper employs multiple latent class analyses of various cultural and sporting variables from a large-scale Canadian government survey. It also employs regression analyses of those latent class groups. The results show three primary groups of consumers, pointing strongly to confirming the omnivore thesis in Canada. The results of the core of the analysis show, however, strong delineations in which sports these different groups consume. Ultimately then, the cultural domain of sports may be an area where omnivores practise more distinctive consumption, eschewing the sports of other consumer groups.

Sport as culture: Social class, styles of cultural consumption and sports participation in Canada