Sociology

Pedagogy

Publics

Postmodernism

Politics

Operating system

Epistemology

Social movement

Philosophy

Political science

Dialogic

Theme (computing)

Public relations

Computer science

Social media

Media studies

Journal of Public Relations Research

Within digital landscapes, public relations research suggests organizations and publics do not always operate in ways that scholars originally predict. Fitting with the theme of this special issue, this article challenges consensus-driven orientations of dialogue, embracing the postmodern concept of dissensus and critically contesting the dialogic promise of digital communication through a case of corporate political advocacy. By applying critical discourse analysis (CDA), this article analyzes Ben & Jerry's support of the Black Lives Matter movement and the subsequent public response. This article advances dialogic theory by presenting an agonistic orientation toward dialogue.

Challenging the dialogic promise: how Ben &amp; Jerry’s support for Black Lives Matter fosters dissensus on social media

Challenging the dialogic promise: how Ben &amp; Jerry’s support for Black Lives Matter fosters dissensus on social media

Challenging the dialogic promise: how Ben & Jerry’s support for Black Lives Matter fosters dissensus on social media