Book review: S. Umit Kucuk, Brand Hate: Navigating Consumer Negativity in the Digital World
Volume: 7, Issue: 2, Pages: 195 - 197
Published: Jul 1, 2018
Paper Details
Title
Book review: S. Umit Kucuk, Brand Hate: Navigating Consumer Negativity in the Digital World
Published Date
Jul 1, 2018
Volume
7
Issue
2
Pages
195 - 197
Notes
History