Book review: S. Umit Kucuk, Brand Hate: Navigating Consumer Negativity in the Digital World
Volume: 7, Issue: 2, Pages: 195 - 197
Published: Jul 1, 2018
Abstract
S. Umit Kucuk, Brand Hate: Navigating Consumer Negativity in the Digital World, 2016, Palgrave Macmillan, 141 pp., €57,19, ISBN: 978-3-319-41518-5 (Hardcover). ISBN: 978-3-319-41519-2...
Paper Details
Title
Book review: S. Umit Kucuk, Brand Hate: Navigating Consumer Negativity in the Digital World
Published Date
Jul 1, 2018
Volume
7
Issue
2
Pages
195 - 197
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