Book review: S. Umit Kucuk, Brand Hate: Navigating Consumer Negativity in the Digital World:

Published on Jul 3, 2018in IIM Kozhikode Society & Management Review
· DOI :10.1177/2277975218769507
Krishnan Jeesha (Indian Institute of Management Kozhikode)
Source
Abstract
S. Umit Kucuk, Brand Hate: Navigating Consumer Negativity in the Digital World, 2016, Palgrave Macmillan, 141 pp., €57,19, ISBN: 978-3-319-41518-5 (Hardcover). ISBN: 978-3-319-41519-2 (eBook).
References0
Newest
Cited By0
Newest