Dialectic

Iconicity

Intentionality

Meaning (existential)

Hierarchy

Phenomenology (philosophy)

Epistemology

Semiotics

Philosophy

Psychology

Economics

Biosemiotics

Intersubjectivity

Linguistics

Market economy

Cognitive Semiotics

The paper rethinks a proposal for a unified cognitive semiotic framework, The Semiotic Hierarchy, in explicitly phenomenological terms, following above all the work of Merleau-Ponty. The main changes to the earlier formulation of the theory are the following. First, the claim that a general concept of meaning can be understood as the value-based relationship between the subject and the world is shown to correspond to the most fundamental concept of phenomenology: intentionality , understood as “openness to the world.” Second, the rather strict nature of the original hierarchy of meaning levels made the model rather static and one-directional, thus resembling an old-fashioned scala naturae . Reformulating the relationship between the levels in terms of the dynamical notion of Fundierung avoids this pitfall. Third, the phenomenological analysis allows, somewhat paradoxically, both a greater number of levels ( life, subjectivity, intersubjectivity, sign function, language ) and less discrete borders between these. Fourth, there is an intimate relation between (levels and kinds of) intentionality and normativity, making the normativity of language a special case. Fifth, to each level of meaning corresponds a dialectics of spontaneity and sedimentation, with corresponding normative structures (e.g., habits, emotions, conventions, signs and grammar) both emerging from and constraining, but not determining, subject-world interactions. Sixth and finally, the analysis follows the basic phenomenological principle to examine the phenomena without theoretical preconceptions, and without premature explanations. This implies a focus on human experience, even when dealing with the “biological” level of meaning, with the possibility of extending the analysis to non-human subjects through empathy. The intention is that this phenomenologically interpreted version of the Semiotic Hierarchy may serve as a useful tool against any kind of meaning reductionism, whether biological, mental, social or linguistic.

Meaning making from life to language:The Semiotic Hierarchy and phenomenology