Conceptualization

World Wide Web

Public relations

New media

Popular media

Data mining

Computer science

Relation (database)

Business

Internet privacy

Digital media

Database

Advertising

Politics

Political science

Media industry

Sociology

Artificial intelligence

Live streaming

Streaming data

Articulation (sociology)

Media studies

Multimedia

Popular Communication

This article focuses on the emergence of a nascent streaming industry. The media industry studies conceptualization of “industry lore” can be read during times of transition for media industries. Streaming lore is a re-articulation of existing industry lore accompanying the advent of streaming technology and distribution. Contemporary streaming acts as a site of rupture, wherein industry discourses related to digital media are rendered visible. The article proposes three categories of emergent streaming lore and analyzes their relation to a growing streaming media industry. These categories include (a) Netflix as “quality” streams, (b) the algorithmic audience, and (c) cord-cutters and cord-nevers.

House of Netflix: Streaming media and digital lore