Sociology

Business

Streaming data

Multimedia

Politics

New media

Data mining

Advertising

World Wide Web

Political science

Artificial intelligence

Relation (database)

Articulation (sociology)

Public relations

Computer science

Conceptualization

Media studies

Popular media

Media industry

Database

Popular Communication

This article focuses on the emergence of a nascent streaming industry. The media industry studies conceptualization of "industry lore" can be read during times of transition for media industries. Streaming lore is a re-articulation of existing industry lore accompanying the advent of streaming technology and distribution. Contemporary streaming acts as a site of rupture, wherein industry discourses related to digital media are rendered visible. The article proposes three categories of emergent streaming lore and analyzes their relation to a growing streaming media industry. These categories include (a) Netflix as "quality" streams, (b) the algorithmic audience, and (c) cord-cutters and cord-nevers.

House of Netflix: Streaming media and digital lore