Cross-cultural differences in adopting mobile augmented reality at cultural heritage tourism sites

Volume: 30, Issue: 3, Pages: 1621 - 1645
Published: Feb 6, 2018
Abstract
Augmented reality (AR) is increasingly used in cultural heritage tourism sites for the enhancement of the tourist experience. However, behavioral intention to adopt AR is dependent on cultural traits, and close investigation is required on cultural differences. To explore these cultural differences and the effect on AR acceptance in cultural heritage tourism sites, this study aims to focus on the aesthetic and hedonic characteristics of AR...
Paper Details
Title
Cross-cultural differences in adopting mobile augmented reality at cultural heritage tourism sites
Published Date
Feb 6, 2018
Volume
30
Issue
3
Pages
1621 - 1645
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