A marketing perspective on business models

Published on Dec 1, 2017
路 DOI :10.1007/S13162-017-0108-5
Hubert Gatignon28
Estimated H-index: 28
(Ad: INSEAD),
Xavier Lecocq14
Estimated H-index: 14
(Lille Catholic University)
+ 1 AuthorsAlina Sorescu15
Estimated H-index: 15
(A&M: Texas A&M University)
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Abstract
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2017
1 Author (Carly McLeod)
References35
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#1Anna-Greta Nystr枚m (脜bo Akademi University)H-Index: 11
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Abstract The many definitions of business models can be summarized into two distinct approaches, the static and the transformational. This paper proposes a third approach, namely a dynamic approach to business models and argues that the flexible and adaptive nature of business models can be developed further based on the industrial network approach. The business model is embedded in business contexts and business networks, and is dependent on changes in the business environment. Due to these mut...
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Abstract The continued survival of firms depends on successful innovation. Yet, legacy firms are struggling to adapt their business models to successfully innovate in the face of greater competition from both local and global startups. The authors propose that firms should build on the lean startup methodology to help adapt their business models while at the same time leveraging the resource advantages that they have as legacy corporations. This paper provides an integrated process for corporate...
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#1Alexander Leischnig (QMUL: Queen Mary University of London)H-Index: 14
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Abstract The business model concept has received strong interest among both practitioners and academics. As recent reviews of the literature on business models indicate, the number of articles that deepen the understanding of the role and nature of the business model concept as well as its antecedents and consequences has grown rapidly in the last years (e.g., Zott et al. in Journal of Management, 37(4), 1019-1042, 2011; Wirtz et al. in Long Range Planning, 49(1), 36-54, 2016). Yet, this substan...
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#1Thomas S. Robertson (UPenn: University of Pennsylvania)H-Index: 44
Abstract Innovation in marketing has focused on products and services and paid scant attention to business models. Yet there is an argument that business model innovation can sometimes have greater long run success than product innovation and that it is harder for competitors to emulate. In this review we examine the extant literature on business model innovation鈥攑rimarily in adjacent academic fields鈥攁nd suggest that marketing variables and methods play an essential role in conceptualizing the f...
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In recent times, more successful startups, such as Airbnb or Uber, have been spurred by business model innovation than by product innovation. I tap into the growing stream of research on business models from the strategy literature to propose ways in which companies can leverage information networks and big data to innovate their current business models or to develop new ones. I provide examples on how companies can leverage internal and external data to generate new business models and I propos...
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In this paper we argue that formal exchanges with poor consumers in emerging markets are hard to create and maintain, resulting in widespread market failure. More specifically, in emerging markets the institutions required for exchange either function poorly or are entirely absent, making it difficult for sellers to deliver affordable and accessible offerings to poor buyers in a financially sustainable manner. The marketing challenge thus becomes (1) developing a viable business model to facilit...
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#1Heiko Wieland (California State University, Monterey Bay)H-Index: 11
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It is widely recognized that business models can serve as important strategic tools in innovation and market formation processes. Consequently, business models should have a prominent position in the marketing literature. However, marketing scholars have, so far, paid little attention to the business model concept, perhaps because it lacks an established definition and clear theoretical foundation. This article offers a definition for the business model concept that, using a fractal approach, co...
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#1Lorenzo Massa (WU: Vienna University of Economics and Business)H-Index: 9
#2Christopher L. Tucci (EPFL: 脡cole Polytechnique F茅d茅rale de Lausanne)H-Index: 23
Last. Allan Afuah (UM: University of Michigan)H-Index: 21
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Ever since the Internet boom of the mid-1990s, firms have been experimenting with new ways of doing business and achieving their goals, which has led to a branching of the scholarly literature on business models. Three interpretations of the meaning and function of 鈥渂usiness models鈥 have emerged from the management literature: (1) business models as attributes of real firms, (2) business models as cognitive/linguistic schemas, and (3) business models as formal conceptual representations of how a...
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#1Nicolai J. Foss (Bocconi University)H-Index: 105
#2Tina Saebi (NHH: Norwegian School of Economics)H-Index: 9
Over the last 15 years, business model innovation (BMI) has gained an increasing amount of attention in management research and among practitioners. The emerging BMI literature addresses an important phenomenon but lacks theoretical underpinning, and empirical inquiry is not cumulative. Thus, a concerted research effort seems warranted. Accordingly, we take stock of the extant literature on BMI. We identify and analyze 150 peer-reviewed scholarly articles on BMI published between 2000 and 2015. ...
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#2Ivan 沤upi膷 (Goldsmiths, University of London)H-Index: 2
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Abstract null null Recent reviews demonstrate the usefulness of the business model concept as a level of analysis in management, whereas less attention has been devoted to the analysis of the paths of past research to guide its future development. We used bibliometric methods, specifically bibliographic coupling and algorithmic historigraphy, to trace the development of the business model literature from its origins in e-business to its current state. In addition to reviewing the literature as a...
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#2Terry Clark (SIU: Southern Illinois University Carbondale)H-Index: 17
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This paper is composed of scholarly essays that explore the problematic nature of marketing鈥檚 influence within the academy and organizations, potential explanations and causes, and how conceptual and theoretical research can address and move our discipline forward. Each section represents material and research developed through interactive sessions from Academy of Marketing Science conferences. Topics include the history of the marketing discipline, its innovation and loss of domain expertise; i...
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#1Michael R. Czinkota (Georgetown University)H-Index: 31
#2Hans R眉diger Kaufmann (University of Applied Management)H-Index: 8
Last. Maria Antonella FerriH-Index: 3
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Abstract In 2015, a new kind of company was introduced by law in Italy: the for-Benefit Company (fBComp). Such firms are characterized by a relevant novelty: they are for-profit companies whose statute explicitly recognizes and intends the impact of managerial decisions on the wellbeing of society as well as of its shareholders. This study suggests on the fBComp as a new 鈥渟ocial鈥 business model (SBM) which integrates social and competitive behaviors. Thereby, the company achieves its objectives ...
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Retailers operate in a very competitive environment and are facing increasing challenges. One such challenge is to anticipate change in their consumers and interpret these into relevant innovative products and service. For retailers, even with a customer centric approach, identifying imminent change in consumer preference and updating and adapting their business models on a continuous basis can create a distinct competitive advantage. Extant literature does not adequately address what methods ar...
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#1Shinhye Kim (MU: University of Missouri)H-Index: 2
#2Melanie Bowen (University of Giessen)H-Index: 2
Last. Xiaohan (Hannah) Wen (脰zye臒in University)H-Index: 1
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In order to stay competitive, organizations need to regularly revamp and innovate their business model (BM). A key catalyst for innovation鈥攁cknowledged by managers as well as academics鈥攊s input from customers. However, the functional aspect of customer input in the process of business model innovation (BMI) is still ambiguous. In this paper, we explore the role of customers in the process of BMI and propose a conceptual model that links customer input to BMI success. Particularly, our model demo...
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#1Manjit S. Yadav (A&M: Texas A&M University)H-Index: 19
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#1Kenneth H. Wathne (BI Norwegian Business School)H-Index: 12
#2脴ystein D. Fjeldstad (BI Norwegian Business School)H-Index: 13
This paper aims to identify promising areas for future business to business (B2B) governance research.,This paper uses a theoretical approach.,Most governance research in marketing is conducted within the context of value chains (Porter 1985). There are great opportunities for governance researchers in marketing to improve the understanding of B2B relationships in problem solving and networking services. Moreover, rapid innovations taking place in networking services are changing the institution...
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#1Denis Klimanov (HSE: National Research University 鈥 Higher School of Economics)H-Index: 2
#2Olga Tretyak (HSE: National Research University 鈥 Higher School of Economics)H-Index: 4
Purpose The purpose of this paper is to establish a connection between the business model (BM) and B2B marketing research by developing a new approach to the BM analysis and improvement, which is based on inter-organizational networks and value chains. Design/methodology/approach The methodology is based on mutual enrichment of methods and results of BM and business-to-business marketing studies that are relatively isolated from each other, and on integration of them to the unified structured ap...
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