doi.org/10.1007/s13162-017-0108-5

A marketing perspective on business models

Hubert Gatignon

,

,

..., Alina Sorescu

Volume: 7, Issue: 3-4, Pages: 85 - 89

Published: Dec 1, 2017

Paper Fields

Paper Details

Title

A marketing perspective on business models

DOI

doi.org/10.1007/s13162-017-0108-5

Published Date

Dec 1, 2017

Journal

Volume

7

Issue

3-4

Pages

85 - 89

Notes

History