A marketing perspective on business models

Published on Dec 1, 2017
路 DOI :10.1007/S13162-017-0108-5
Hubert Gatignon28
Estimated H-index: 28
Xavier Lecocq14
Estimated H-index: 14
(Lille Catholic University)
+ 1 AuthorsAlina Sorescu15
Estimated H-index: 15
(A&M: Texas A&M University)
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